I'm Jimmy Flores, a Dallas-based Creative Director with 25+ years of agency and in-house experience building brands, integrated campaigns, and multidisciplinary creative teams.

At Vari, formerly VARIDESK, I built and led a 12-person creative team supporting a business that grew to more than $200 million in annual revenue and helped lead the multimillion-dollar transformation of VARIDESK into Vari.

Before moving in-house, I spent nearly a decade at Slingshot, ultimately serving as Director of Digital Creative and creating work for brands including Jack Daniel's, Texas Tourism, and Verizon.

I've always been interested in where ideas and technology meet—from interactive experiences and 3D visualization to exploring how generative AI can make creative teams faster and more capable without sacrificing the thinking and craft that make the work good.

The common thread is simple: build the right team, find the right idea, and make work that does something.

What I do:

Creative Leadership • Brand Strategy • Integrated Campaigns • Content • Digital & Social • Video • Experiential • Creative Operations • Commercial Production • AI-Enabled Workflows

Who I’ve done it for:

Jack Daniel's • Vari • GameStop • Texas Tourism • Verizon • Dave & Buster's • Shell Fuel Rewards • Corner Bakery Cafe • Shiner Beer • Samsung • American Home Shield